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Embrace Raises Capital for Accelerated Growth and Global Expansion

Embrace, a developer of advanced automation and orchestration software solutions for the Media & Entertainment industry, has finalised a significant finance round with two angel investors. Alexandre Sidommo and Stéphane Barus, of Hilectra and Financière Paoje respectively, bring with them a wealth of experience in building and leading global SaaS companies.

Embrace’s solutions are unleashing creativity, modernising media supply chains, and improving performance for a number of leading media groups, including A&E Networks, Arte, Disney ABC News, Euronews, Eurosport, Orange, Red Bee Media, RTL Group, and Warner Bros. Discovery, amongst many others. The investment will be used to accelerate growth, enabling further development of its media automation and control products, as well as global expansion.

Fortunate Investors and Future Plans

“We are truly fortunate to have such reputable investors and seasoned entrepreneurs joining our journey. Alexandre and Stéphane bring with them a wealth of experience, which will undoubtedly propel us towards greater heights of success. Together, we are eager to forge new opportunities and expand our presence internationally, with a strong focus in North America,” says Julien Gachot, CEO, Embrace.

Further product development will include accelerating the transition to fully cloud-native offerings. Following the investment, Embrace is also looking to hire new talent to help further its presence across Europe and the United States.

“Embrace has built a strong foundation and its products are already being relied upon by many leading media companies. With this extra funding, the company can now really accelerate its growth and reach its full potential,” says Alexandre, one of the investors.

Embrace will be exhibiting at IBC from 15th – 18th September on booth 6.C11.


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