The ACMA has released findings from research into gambling advertising to provide a snapshot of the volume, placement and spend on gambling advertising in Australia over a 12-month period.
The research uses Nielsen’s Ad Intel data and covers free-to-air metropolitan and regional TV, metropolitan radio and online (websites, apps and social media) between May 2022 and April 2023. It does not include advertising on subscription (pay) television.
At a time of heightened interest in the impact of gambling advertising, we consider the research a useful contribution to the broader debate on any policy or regulatory reform in this area.
View the Gambling advertising in Australia: placement and spending report.
Visit https://www.acma.gov.au