Thursday, May 23, 2024

Gambling Advertising in Australia: Placement and Spending

The ACMA has released findings from research into gambling advertising to provide a snapshot of the volume, placement and spend on gambling advertising in Australia over a 12-month period.

The research uses Nielsen’s Ad Intel data and covers free-to-air metropolitan and regional TV, metropolitan radio and online (websites, apps and social media) between May 2022 and April 2023. It does not include advertising on subscription (pay) television.

At a time of heightened interest in the impact of gambling advertising, we consider the research a useful contribution to the broader debate on any policy or regulatory reform in this area.

View the Gambling advertising in Australia: placement and spending report.


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