Candy Digital, the next-generation digital collectible company, and Getty Images (NYSE: GETY), a preeminent global visual content creator and marketplace, recently announced the partnership of Exposure: by Getty Images and Candy.
For the first time, rare photographs from Getty Images’ storied archives will be available to individual fans and collectors to own and collect as part of the ’70s Music and Culture Collection. In celebration of the collaboration kickoff, Candy Digital will also offer photography and music fans the ability to mint an introductory image for free for a limited time.
The ’70s Music and Culture Collection contains digital collectible photographs that were meticulously curated by Getty Images experts and archivists to create a celebration of the iconic artists and moments that defined music and culture in the 1970s, as well as the photographers who captured them. Getty Images’ digital archival collectibles on Candy.com showcase imagery captured by six of the most skilled photographers of their generation: Don Paulsen, David Redfern, Fin Costello, Richard Creamer, Steve Morley, and Peter Keegan.
The collection is comprised of unique images captured by these photographers, including iconic works depicting Bruce Springsteen, Elvis, David Bowie, Stevie Nicks, Rolling Stones, Jimi Hendrix, AC/DC, Gladys Knight, James Brown, and John Lennon via open edition mints on www.candy.com/gettyimages.
“The release of the ’70s Music and Culture Collection represents an exciting new way for fans to collect and display these historical moments in culture in high resolution and a level of quality that these world-class photographers originally intended,” said Scott Lawin, CEO of Candy Digital. “As the leading digital collectible platform, Candy Digital is focused on working with premium IP partners in sports, entertainment, and culture to leverage technology to enrich the fan and collector experience. Our partnership with Getty Images underscores our commitment to store and provide access to important and impactful photographic records using blockchain technology.”
“The launch of the ’70s Music and Culture Collection draws on Getty Images’ timeless and meticulously preserved archives allowing individuals to own unique moments in music history that engage their passion,” said Peter Orlowsky, Senior Vice President, Strategic Development, Getty Images. “Our partnership with Candy Digital gives us a new way to honor our mission which is to move the world with our high quality, impactful visual content.”
The collection will be available in four drops, starting on March 21st, ranging from $25 to $200 on Candy.com. Fans and collectors can process their transactions through credit card payments, an accessible on-ramp offering for the non-Web3 audience. Fans from the United States (and Territories), Australia, Canada, France, Germany, Hong Kong, Japan, Portugal, Spain, United Kingdom can visit Getty Images Digital Collections page at Candy.com/GettyImages.