Grass Valley has announced a multi-year partnership with Brazilian media organisation Globo to migrate its media and broadcast Live production operation to the cloud for small and medium size events, supporting Globo’s efforts in the digital transformation of its business.
Globo will be relying on Grass Valley’s Agile Media Processing Platform (AMPP), the unique and innovative platform that allows advanced media operation to be deployed in the cloud, to modernise and grow its content creation capacity without being tied to costly hardware investment cycles. AMPP offers Globo a pay-as-you-go OpEx eliminating certain operating expenses.
“Grass Valley has been a Globo partner for years and has helped to modernise the station’s infrastructure and systems, including IP migrations, and is now an important partner for our migration to the cloud,” commented Mauricio Felix, Technology Director at Globo. “It’s been a journey of learning and collaboration between Globo and Grass Valley and our cloud migration is a cornerstone of our transformation, not only providing cost-savings, but mainly a greater agility to increase our content production at a dramatically increased scale.”
“As leading media companies like Globo transform their operations, they need partners that can support them in their transition to the cloud. Grass Valley is perfectly placed to enable this growth,” said Tim Banks, chief revenue officer of Grass Valley. “As Brazil’s largest media group, Globo and its innovation focus combined with Grass Valley’s world-leading cloud solutions and extensive product portfolio is a perfect match.
Grass Valley is uniquely positioned to provide innovative technology and solutions to support Globo’s digital transformation. Globo’s cloud migration is core to their strategy to maintain their position as a leader in the global media marketplace.