Texas-based provider of signal and connectivity solutions, Hall Technologies, has officially completed the acquisition of substantially all of the assets of AV technology company Atlona Inc.
According to the company, the move brings together two innovative leaders with a shared vision, “… to deliver cutting-edge AV solutions that are smarter, more flexible, and more accessible than ever before. Together, we will offer a more comprehensive product portfolio, enhanced service and support, and expanded global reach.”
“The acquisition of Atlona is a bold and strategic step that strengthens our position as a global leader in the Pro AV industry,” said Ken Eagle, CEO, Hall Technologies. “Atlona’s reputation for innovation, engineering excellence, and global reach perfectly complements Hall Technologies’ customer-first philosophy and technical expertise. Together, we’re building a powerhouse that will deliver even more value, flexibility, and forward-thinking solutions to our partners and customers around the world.”
Atlona Inc. will become a division of Hall Research. The company has appointed Victor Baut as Vice President of Sales, Pro-AV – Americas. In this newly created role, Baut will lead sales strategy and business development efforts across North America and Latin America, strengthening Hall Technologies’ presence and partnerships in key markets.
With over 25 years of experience in the AV and technology space, Baut brings a deep understanding of channel development, customer relationships, and sales leadership. He has held senior roles at top AV companies where he consistently drove revenue growth and built high-performing teams.
“The acquisition of Atlona marks a pivotal moment for Hall Technologies and the AV industry at large,” said Baut. “By bringing together two trusted and innovative brands, we’re not just expanding our portfolio—we’re creating a more powerful, unified force in Pro AV. This move allows us to better serve our partners with deeper expertise, broader solutions, and a renewed commitment to driving technology forward.”
Meanwhile, Thorsten Goecke has been promoted to the role of General Manager, Atlona International. In this expanded leadership role, Goecke will oversee the company’s strategic direction and business operations across EMEA, APAC, and other international markets outside of North America.
Goecke joined Atlona in 2014 as Director of Sales for EMEA and has been instrumental in driving regional channel growth, forging key strategic alliances, and deepening the company’s presence across Europe and beyond. His appointment to General Manager reflects Atlona’s continued commitment to international market development and customer success.
“I’m honoured to take on this expanded role and help guide Atlona’s continued growth internationally,” said Thorsten Goecke. “We have a strong global brand, innovative technology, and an incredible team. I look forward to deepening our global partnerships and building on our momentum across key regions.”
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