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i-CABLE Communications Limited (“i-CABLE”) has announced that “Hong Kong International Business Channel” (Channel 76) has been officially rebranded as “HOY International Business Channel” with a fresh new logo starting from 1 November 2023, making it easier for audiences to identify and search.
The company says HOY International Business Channel will continue to provide audiences with comprehensive global, Hong Kong, and Mainland Chinese financial information, while also broadcasting various world-class sporting events, with the aim of providing Hong Kong audiences high-quality and diverse television programmes.
i-Cable says HOY International Business Channel (HOY 76) has been re-launched with a more dynamic image, continuing to offer high-quality content, including local news, global financial updates, and sports information and races, along with professional reporting in English and Mandarin. Furthermore, HOY International Business Channel will closely follow the economic trends in the Greater Bay Area of Guangdong-Hong Kong-Macau, featuring financial experts and renowned financial commentators who will share market insights and in-depth analyses with the audience.
i-Cable’s three rebranded channels include HOY TV, HOY Infotainment, and HOY International Business Channel.