IABM has appointed two Senior Analysts to further broaden the range, depth and frequency of the many business, technology, sector and regional reports IABM’s Business Intelligence Unit produces.
Ana-Claire Bernardes has over a decade of experience in market intelligence working for several research agencies. She has focused on bringing consumer and lifestyle trends alive to help FMCG and tech companies stay relevant and innovative in fast-moving industries. From an international background, Ana-Claire speaks English, French, Portuguese and Spanish. She also holds a Master’s degree in Journalism from the Birkbeck University of London.
Martin Redhead is a highly experienced market research analyst with wide and varied experience across a range of different industries, including internal and external consultancy roles where he has led market and customer research to drive product innovation and to help direct strategy. Martin has a passion for technology, is data driven, creative and rigorous in his analytical approach and holds an MSc in Operational Research and a BSc in Economics.
“As the rate of change in MediaTech continues to accelerate, IABM members have been asking us for more frequent reports to enable them to respond instantly to market developments as they unfold,” said Lorenzo Zanni, Head of Knowledge at IABM. “The wide experience that Martin and Ana-Claire bring to the Business Intelligence team will enable them to be immediately effective and will enable us to meet our objectives of more timely updates, as well as tapping Martin and Ana-Claire’s wealth of knowledge to make our reports even more insightful and actionable.”