IAMT, formerly IABM, recently released its latest State of MediaTech Executive Summary. The report, developed by IAMT’s Business Intelligence Unit (BIU), is the organisation’s flagship industry research, providing a comprehensive, data-driven analysis of the trends, technologies, and business dynamics shaping the global MediaTech ecosystem.
For the first time, IAMT is making the executive summary available in the original slide format used in today’s briefing with members and industry stakeholders. The slides reflect aggregated input from across the global MediaTech ecosystem, including technology providers, service companies, and end users.
As a neutral, member-based organisation, IAMT delivers independent market intelligence and insight designed to help companies understand how MediaTech is evolving – across workflows, business models, and emerging areas of growth.
The five-slide preview plus index reflects key industry shifts and industry perspectives, highlighting three leading themes seen across the MediaTech landscape: Agility, Evaluation and Trust.
Agility is no longer a competitive advantage; it is the minimum requirement to operate in a market defined by volatility, cost pressure and the need for speed.
Evaluation: Every investment is now under scrutiny, with ROI and total cost of ownership defining which technologies get adopted and which do not.
Trust is no longer a brand value; it is a commercial differentiator in a market shaped by AI, authenticity and risk.
“The State of MediaTech report is built not only on the perspectives of technology vendors, but critically on the voices of the end-user buyers who are actively shaping the market,” said Saleha Williams, CEO, IAMT. “By bringing together real-world insight into where organisations are investing, how they are adopting new technologies, and what is driving their decision-making, IAMT business insights research delivers a uniquely complete and actionable view of the MediaTech landscape.”
View the IAMT State of MediaTech Executive Summary Slide Deck: https://docs.google.com/presentation/d/1n8GBdl2jbYXI_ZkOtkD1EbjCjI-G-59_/edit?_hsenc=p2ANqtz-9hd2xmtUMWErJzTB8aG_0W15oTo6Y3spe_ZmSk1J4DYFDZ1LyK_P1o8qYoGAxWqCeJ7Y8bKsg0JA33ULMsNIpLIhxjjTAQDZcwxmmLB4MnBhbg_NU&_hsmi=133747642&slide=id.p1#slide=id.p1
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