OzTAM and the Foxtel Group have announced that Kayo viewing is now reported in OzTAM’s Video Player Measurement (VPM) service.
This follows the continued integration of Kayo into VPM and enhances the established measurement and reporting to Foxtel Go and Foxtel Now, delivering a comprehensive picture of the Foxtel Group’s digital streaming sporting audience.
OzTAM CEO, Doug Peiffer, said: “Kayo’s progressive integration with VPM is a great step forward for the Foxtel Group and OzTAM, and brings us one step closer to Kayo being included in the VOZ Total TV database.
“This also supports OzTAM’s efforts to provide the most comprehensive and accurate audience estimates possible for the industry.”
Foxtel Media CEO, Mark Frain, said: “After a year of working closely with OzTAM, it is good news that Kayo Sports will now be integrated with OzTAM’s VPM collection service, providing a true picture of the strong growth the Foxtel Group has seen in its digital subscribers and viewership across all our platforms.
“A robust audience measurement system is a critical tenet of television advertising – it is a welcome development that OzTAM is now fully capturing our growing digital sports audiences.”
OzTAM’s VPM service includes Kayo from the start of Q2 2023, and OzTAM is working with Foxtel to include Kayo in the VPM reports on OzTAM’s website.
Going forward, viewing to Foxtel internet-delivered services in non-set-top box homes (i.e., those homes that receive Foxtel services only via internet) will now be reported exclusively in the OzTAM VPM reporting service.