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Tuesday, June 25, 2024

Magna Partners with MediaKind in Australia

Magna Systems & Engineering has signed a channel partnership agreement with contribution and distribution specialists MediaKind and will now represent and sell all MediaKind products, services and solutions in Australia.

MediaKind Account Manager David Herridge explained, “Magna Systems and MediaKind are a great fit. Top tier channel partners like Magna are vitally important to MediaKind’s growth goals and visions. In this partnership, Magna provide an extended sales arm for us locally in Australia, as well as a breadth of regional experience via key integration and implementation projects with broadcasters, telcos and service providers. By working alongside an agile partner such as Magna, we can deliver our operations at speed and integrate across our end-to-end portfolio.”

MediaKind, formerly Ericsson, has a wide range of products and solutions that cover the end-to-end media value chain. Most relevant to the Australian market is MediaKind’s application specific, direct-to-consumer packaged-solutions including Aquila Streaming for OTT services and Aquila Broadcast for DTH/DTT services. Alongside these are Prisma Core and Prisma Edge for Advertising and Rights Distribution, Cygnus Contribution and Cygnus Distribution for broadcast contribution and distribution and Cygnus 360º Events for 360-degree video as an application of OTT streaming.

Herridge continued, “Over its 50-year history, Magna has demonstrated a sustainable strength, having built a name that resonates with the broadcast industry in Australia. This reputation is testament to the super-efficient organisation Magna is today. Everyone at MediaKind is very impressed with Magna’s enthusiasm, expertise and professionalism and we look forward to seeing exciting results from our future collaboration.”

Magna Systems CEO Matthew Clemesha said, “MediaKind bring a unique set of products and solutions that complement our existing portfolio perfectly. It has a unique heritage in contribution and distribution solutions which has now expanded into 360-degree video and OTT – all of which can add value to our clients in Australia. Our customers will also benefit from MediaKind’s cutting-edge codec development, which in turn helps them make significant cost savings via reduced CDN and link capacity costs. MediaKind’s commitment to R&D is significant and its value proposition to broadcasters and telcos alike is unrivalled. As a result, our new, strategic partnership with MediaKind promises a very exciting future for the Australian market.”

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