Sunday, May 26, 2024

Magna Systems Sees Bright Future for IP in ANZ

APAC integrator and distributor Magna Systems has been making major in-roads into developing and providing IP ecosystem solutions for some time now. According to Magna Systems’ group CEO, Matthew Clemesha (pictured) and group sales and marketing manager, Paul Maroni, the time for IP-based solutions to shine has never been brighter than it is today.

As Clemesha explains, “Magna has a long heritage in the media infrastructure place. We have a strong line-up in our product portfolio that enables us to select the best of breed solutions to ensure we can provide our customers the right solution to fulfil their requirements. As the market comes back we will continue to focus on infrastructure, not only in the media and entertainment sector, but also in the telco sector where we have been supplying the region’s telcos with backhaul and other infrastructure solutions for many years. Magna’s core business focus is bringing confidence to our customers by understanding their requirements and delivering ‘futureproof’ products and solutions with the right support package needed to suit their business model moving forward.”

Since the rise of IP for live media, Magna has embarked on a program to upskill their sales and engineering teams and bring people into the company with the right skillsets to deliver world class IP solutions for their customers. The company also works very closely with vendor partners to ensure they stay ahead of the knowledge curve.

In terms of Magna’s major partners in the IP ecosystem space and which of their products and solutions are the most prominent in Magna’s portfolio, Maroni is keen to give examples of how the company’s strategy has evolved.

He said, “One of our major partners in the media infrastructure place was Axon, who are now EVS Media Infrastructure. They have been leaders with hardware-based infrastructure products for some considerable time. In recent years Cerebrum, their broadcast control system, has gained recognition as the most versatile and comprehensive broadcast control system on the market. With its easily configurable intuitive UI and extensive third-party support, Cerebrum is the obvious choice for any sized facility. As IP became more prevalent in the broadcast industry, Cerebrum adapted and embraced the IP standards like NMOS and SMPTE 2110 to provide a seamless transition to IP by integrating with industry leading SDNs like Nevion’s Video iPath and SDN Squared, as well as EVS’s own S-Core Master, which is soon to be renamed Cerebrum IP-Core. Cerebrum is renowned for its flexibility and its power is in its ability to integrate with most leading broadcast equipment manufacturers.”

According to Maroni the other key components to the IP ecosystem are probing and monitoring.

He added, “Never before has monitoring been more important. Magna’s monitoring solution partner of choice is TAG Video Systems. They are the world leaders in IP probing and monitoring. With over 330 probing parameters for both compressed and uncompressed IP signals, plus the ability to monitor OTT streams with and without digital rights management, the TAG MCM9000 solution is by far the most comprehensive and versatile multiviewing and probing solution in the market.”

So, with principals, partners, technology and support infrastructure in place at Magna, Clemesha sees the IP market very much moving forward and progressing over the next 12 months, with some areas set to experience significant growth.

He continued, “The IP market is definitely growing as customers look for operational efficiency, flexibility and improved workflows. Traditional baseband infrastructures have limited ability to scale and cater for higher resolutions like UHD and beyond. Also, as traditional hardware-based solutions reach end-of-life, facilities are demanding software solutions to operate on COTS hardware, on-premise, or in the cloud. The latter providing scalability on-demand. There is a strong desire to move to the public cloud and over the next 12 months, and especially with the experiences gained during COVID, we’ll see more remote production and cloud-based offerings. The IP ecosystem is a real enabler for remote production and cloud workflows.”

Along with Magna’s partners and senior strategic team it’s Matthew Clemesha and Paul Maroni’s job to ensure Magna stays ahead of the curve in order to provide the best solutions in the key growth areas.

Matthew Clemesha concluded, “Luckily our key partner vendors are on the bleeding edge when it comes to these enabling technologies. Being the best and being popular also means that you invest in R&D to empower you to stay ahead of the curve. At Magna, we ensure that we have the skills and training to support our partner vendors in providing the best solution.”

So, with more and more IP-based project enquiries coming to Magna group as the market begins to settle back into a more positive rhythm Paul Maroni had a ‘watch this space’ prediction he wanted to share concluding, “Cerebrum is not only the cerebral cortex of the brain. What you’ll see more and more in the coming months is EVS’ Cerebrum as the control centre of many media facilities in Australia and New Zealand, let alone the world. It really is the best solution out there.”


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