Magnite, the world’s largest independent omnichannel sell-side advertising company, has announced wider adoption of its ClearLine solution by streaming TV media owners and advertising agencies. ClearLine is an ad server-agnostic solution that offers agencies direct access to premium video inventory on Magnite’s platforms.
“Following our recent launch of ClearLine, we’ve been encouraged by the level of interest and adoption across the industry,” said Sean Buckley, Chief Revenue Officer at Magnite. “While the underlying technology is critical, Magnite’s unparalleled relationships with the largest media owners in premium video differentiate ClearLine and make this offering so unique.”
As a result of Magnite’s extensive relationships with streaming TV media owners, agencies can utilise ClearLine to buy inventory from suppliers, including A&E Networks, AMC Networks, DIRECTV Advertising, DISH Media, Disney Advertising, FOX Digital, and Warner Bros. Discovery, in addition to launch partners LG Ad Solutions and VIZIO. Magnite’s supply footprint spans 80+ million CTV households in the US, accounting for 90% of ad-supported CTV viewers in the country.
“ClearLine is an opportunity to help address the fragmentation of the streaming TV ecosystem and increase collaboration by creating a smoother path between buyers and sellers,” said Matt Jamison, Head of Ad Sales Partnerships at DIRECTV Advertising.
Along with launch partners GroupM, Camelot and MiQ, additional ad agencies are adopting ClearLine, including GSD&M, Horizon Media, and Stagwell Brand X Performance Network.
ClearLine has also gained support from international media owners and agencies, including Australia’s market-leading broadcast and streaming media company Nine and Omnicom Media Group Germany.
“At Nine we strive to provide our brand partners with the best technological opportunities to communicate with our audiences. ClearLine represents an innovative progression in the Magnite offering. Nine has worked closely with Magnite over many years, and we are interested in working with our clients to best utilize these developments as applicable,” said Jordan King, Director of Programmatic & Digital Sales at Nine.
“We are excited to work closely with Magnite to explore how ClearLine can help us activate video campaigns across all screens in a more efficient manner,” said René Hartwig, Managing Partner, ppa. at Omnicom Media Group Germany and Managing Director at MPX.