WHAT: In 2022, Marketron introduced its ROI Calculator, a free, easy-to-use tool to enable media sellers to forecast revenue for radio OTA (over-the-air) and third-party digital. The resource also allows users to benchmark their digital ad revenue against small-, mid- and large-size markets.
Marketron released updates with new projected growth rates for 2023, 2024 and 2025, sourcing data from BIA Advisory Services, the Borrell-RAB digital benchmarking report for radio, eMarketer and Pew Research. Additionally, the benchmarking data was refreshed. The calculator has a new segment for local TV OTA revenue.
The ROI Calculator works for any size company. Users simply plug in their 2022 revenue numbers. Those not currently selling third-party digital can enter a baseline number provided. The page offers graphs for these numbers, and users can download a PDF of the entire page.
WHY: Marketron updated this calculator to help broadcast and media organisations forecast revenue from ad sales more accurately. Additionally, the tool enables these companies to understand how they stack up against similar-sized businesses regarding third-party digital sales.
WHEN: The calculator is available for use here.