Maxon, creator of accessible software solutions for content creators in 2D and 3D design, motion graphics, visual effects, and more, is delighted to announce that Laubwerk GmbH has joined the creative Maxon community.
David McGavran, CEO of Maxon, stated: “With the Laubwerk team joining Maxon, they bring synergies that will result in even greater innovation in our products and enhanced creative possibilities for artists. Laubwerk’s extensive library of plants and trees, some of which we have already added to Maxon One as part of our long-standing partnership, is widely used by artists in architectural visualisation and visual effects. Their solutions and experience will be pivotal in supporting our efforts to accelerate artists’ workflows by providing ready-to-use, parametric assets that help kickstart their projects.”
Philip Losch, Chief Technology and Product Officer at Maxon, commented: “The acquisition of Laubwerk is a natural and exciting extension of our long-standing partnership. Their expertise in high-quality 3D plant modelling complements our own technologies perfectly. Together, we can enhance the creative capabilities and workflows of our users worldwide.”
Philip Paar, CEO and Founder of Laubwerk, remarked: “Laubwerk’s mission has always been to create the most authentic, versatile, and easy-to-use digital plant models, grounded in the expertise of experienced landscape architects and botanical experts. Our previous collaboration with Maxon has been incredibly rewarding, and our relationship has always been characterised by a shared passion for innovation and a commitment to enhancing the creative process for digital artists. Joining forces with Maxon allows us to leverage their extensive resources and reach, enabling us to elevate our offerings and continue pushing the envelope in 3D plant modelling and visualisation. We look forward to the incredible new possibilities this union will bring to the industry.”
Maxon One subscribers already have access to a selection of Laubwerk’s Redshift-ready trees and plants directly within the Cinema 4D Asset Browser. This initiative is part of Maxon’s ongoing Capsules project, which aims to provide artists with essential assets to jumpstart creativity and realise their visions more efficiently. Following the integration with Laubwerk, a broader range of assets will become available to subscribers in the near future.
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