Vianeos has announced the initial release of MediaPlace, a business-to-business (B2B) marketplace designed to streamline how media professionals discover media content, evaluate licensing opportunities and complete secure commercial transactions.
Developed for broadcasters, operators, content owners, distributors and media organisations, MediaPlace addresses one of the media industry’s key challenges: helping buyers find the right content for the right audience while enabling rights holders to increase the visibility of their catalogues among qualified professional buyers.
Finding new licensing opportunities often depends on fragmented industry networks, trade exhibitions, referrals and lengthy email exchanges. MediaPlace brings buyers and rights holders together in a single trusted digital marketplace, making it easier to discover, evaluate and license multimedia content while fostering new commercial relationships across the industry.
“MediaPlace was created around a simple idea: the best content is only valuable if the right buyer can discover it,” said Frédéric Fellague, Head of Marketing and Products at Vianeos. “By making content easier to discover and rights holders easier to find, MediaPlace removes friction from the licensing process while creating new commercial opportunities for everyone involved.”
Simplifying Content Discovery
Through a centralised digital marketplace, MediaPlace provides 24/7 access to rich licensing information – including genres, languages, territories, rights availability, licensing duration, exclusivity options, metadata, trailers and screeners – allowing buyers to quickly identify opportunities that best match their audience, geographic markets and business objectives.
For Content Buyers
MediaPlace simplifies content sourcing by enabling buyers to:
- Discover exclusive on-demand and live TV content
- Search by genre, language, territory, audience and content type
- Review licensing availability, exclusivity and rights duration
- Evaluate opportunities through detailed metadata, trailers and screeners
- Compare multiple licensing opportunities in one marketplace
- Connect directly with verified rights holders
- Complete secure transactions through integrated credit card and wire transfer payments
Greater Visibility for Rights Holders
MediaPlace provides continuous visibility among qualified buyers actively searching for new licensing opportunities. Dedicated content listings showcase catalogue information, licensing terms, territories, languages, exclusivity options, trailers, screeners and commercial details, helping rights holders expand their reach and maximise the value of their content.
Expanding the MediaPlace Experience
The initial release establishes the foundation for a more connected content licensing marketplace. Future releases will introduce integrated chat and calling capabilities for commercial, contractual and legal discussions, along with ERP integrations and expanded enterprise payment workflows that integrate seamlessly with existing procurement and financial systems.
With MediaPlace, Vianeos continues expanding its portfolio of media technology solutions, reinforcing its commitment to simplifying media workflows and supporting the digital transformation of the media industry.
Visit https://www.media-place.tv
Visit https://www.vianeos.com
