Midwich, the UK-headquartered specialist audio visual distributor to the trade market has announced it has signed an agreement to acquire the trade and assets associated with the services business of Vantage Systems Pty Ltd, an Australian-based, Unified Communications (UC) managed services business.
Headquartered in Melbourne, Vantage provides managed services that support customers to maximise the utilisation of their UC systems. After the successful acquisition of Starin Marketing (US), the transaction further strengthens the Midwich’s commitment to the UC market.
The business will report to Michael Broadbent, Managing Director of the Midwich Group Australian organisation Midwich Australia. Previous shareholder, Mark Buckley (Managing Director) will remain with the business and will help lead the growth of the Group’s UC offering across the APAC region.
Michael Broadbent, Midwich Australia Managing Director, said, “An important focus for Midwich is to develop its product and technology portfolio in ways that answer the changing requirements of the market and add value to our existing and growing customer base. Through the acquisition of Vantage Systems, Midwich can address the demand for Unified Collaboration, which requires an immediacy and continuation of service to ensure true global interaction and a positive user experience. Part of the acquisition process will see the consolidation of the Midwich MiSupport enhanced warranty after care service with the vCare Maintenance program. This will bring a world-class follow-the-sun model to our customer support, offering faster resolution times but more significantly, it will fully maximise our availability by bringing our customers the benefit of a true global presence.”
Mark Buckley, Managing Director of Vantage, said, “The Vantage team are excited to join the Midwich Group to help capture the next phase of leadership and growth, while driving continued innovation in the UC & AV markets. This marks a huge milestone in Vantage’s history and will help fuel our progression in delivering Cloud and Managed Services as we look to expand into new markets and continue our growth trajectory, building on the Founders Insight since 1995.”
Midwich has operations in the UK and Ireland, Continental Europe, North America, and the Asia Pacific. It is also parent group of Blonde Robot, the trade-only distributor of specialist professional video, photographic and broadcast equipment.