Thailand’s pay-TV services market is set to recover and post an 8% growth in revenue in 2021 but will slow down again thereafter to post a moderate compound annual growth rate (CAGR) of 1.1% over the forecast period 2020-2025, according to data and analytics company GlobalData.
GlobalData’s Thailand Telecom Operators Country Intelligence Report reveals that the country’s pay-TV market registered an 8.7% decline in its revenue in 2020, as most users curtailed their spending amidst the deep economic recession in the country caused by the COVID-19 crisis.
Huge decline in relatively higher average revenue per user (ARPU) in Cable TV segment and slowing growth in DTH subscriptions will drive down the overall pay-TV service revenues. IPTV subscriptions meanwhile will increase at a healthy CAGR of 24.8% over the forecast period and help sustain the growth in the overall pay-TV market.
Anshika Gandotra, Telecom Analyst at GlobalData, says: “IPTV subscriptions will surpass DTH subscriptions in 2021 and will be the leading platform to deliver pay-TV services in the country through the forecast period. Growth in IPTV subscriptions will be driven by the growing demand for multi-play bundled plans with integrated IPTV services and high-quality content offered by IPTV service providers.
“Thailand’s pay-TV market is highly fragmented with several regional players jointly accounting for the majority share of pay-TV subscriptions in 2020, reflecting low entry barriers for operators in the market. TrueVision (TrueCorp) accounted for the largest share of the total pay-TV subscriptions in 2020 with a strong presence in the Cable TV and IPTV segments.”