The latest research conducted by the ACMA provides a snapshot of Australians’ changing online behaviour and technology use.
The report, Trends in Online Behaviour and Technology Usage, presents data from our annual consumer survey of Australian adults, conducted in June 2020.
It shows that the digital landscape has become central to the lives of more Australians than ever before, with 99 percent indicating that they used the internet in the previous 6 months, up from 90 percent in 2019.
The data also provides a picture of how COVID-19 restrictions introduced in March 2020 have impacted on participation in online activities.
Four in 5 Australian adults started or increased their participation for telehealth consultations (84 percent) and video conferencing/calling (82 percent). Nearly two-thirds (65 percent) of Australian adults worked online at home since March 2020.
Engagement with social networking increased in 2020, with 72 percent of Australians using a social networking app in the previous 6 months, compared to 63 percent in 2019.
Facebook remains the dominant social networking platform, with 93 percent of social networking app users indicating that they had used it in the previous 6 months, compared to 73 percent for YouTube and 57 percent for Instagram.
Additional findings from the ACMA’s annual consumer survey will be released later this year as part of a broader program of research.
The ACMA research program gathers evidence that informs our decisions as a regulator, and ensures we are up-to-date on market developments and consumer trends.