MultiDyne Video & Fiber Optic Systems continues to expand its global footprint with the appointment of Elevate Broadcast as its master distributor for Southeast Asia, effective immediately. Elevate Broadcast will leverage its extensive business relationships to grow MultiDyne’s dealer network across 13 countries, strengthening MultiDyne’s market share, visibility and brand awareness.
Based in Singapore, Elevate Broadcast brings a consultative approach and strong engineering background that differs from competitive distribution firms. According to Elevate Broadcast CEO Dennis Breckenridge (pictured), the company’s service and support-oriented philosophy has led to long-lasting partnerships with dealers. That philosophy has established a track record of empowering dealers with knowledge that converts end user prospects into buying customers.
“We believe in the power of a robust dealer network, and working closely with companies that support the end customer day in and day out,” said Breckenridge. “This approach is critical in Southeast Asia and the greater Asia-Pacific region, where relying strictly on direct sales is a challenge given the geographical spread and unique business cultures. Our collective broadcast and production experience, long-term relationships, and understanding of regional industry trends will introduce MultiDyne to a much broader customer base throughout Southeast Asia.”
Breckenridge is impressed with MultiDyne’s recent growth, fueled by new product innovations and a strategic acquisition that take the company deeper into the broadcast infrastructure. He also sees an opportunity to bring MultiDyne into more Telco and ProAV projects, noting OTT services and houses of worship as particularly compelling.
“MultiDyne has and continues to be an innovator in fiber transport, and is especially strong with technically challenging applications such as cameraback fiber transport and multiplexing,” said Breckenridge. “They have more recently made aggressive moves into audio and signal monitoring, compression and IP streaming, all of which open MultiDyne to new and exciting business opportunities.”
In addition to Singapore, Elevate Broadcast will serve as MultiDyne’s master distributor in Bangladesh, Brunei, Cambodia, Hong Kong, Indonesia, Laos, Macao, Malaysia, Myanmar, Philippines, Taiwan and Thailand. Elevate Broadcast’s central location ensures quick service and support for dealers in all 13 countries, as well as the ability to ship products on short notice.
Breckenridge adds that the company’s Elevate Learn subdivision, which offers online training and education initiatives, will accelerate the learning curve for dealers as they grow familiar with MultiDyne’s product line and value proposition.
“The Elevate Broadcast team as led by Dennis Breckenridge has an unparalleled reputation in the Southeast Asia dealer community, representing many of the broadcast and AV industry’s most recognized brands,” said Frank Jachetta, CEO, MultiDyne. “We are thrilled to partner with Elevate Broadcast as we work to bring our message of value and innovation to more customers throughout this important business region.”