With the United States still struggling to contain the COVID-19 pandemic, more than 540 companies have contracted to exhibit at the 2021 NAB Show, scheduled for October 9–13, 2021 in Las Vegas. Initial sales activity represents a significant head start on building out the show’s expansive exhibit hall, which will spotlight the latest products and technologies and feature three distinct new attractions focused on content, delivery and streaming.
Underscoring the global scope of the event, companies that have made early commitments to exhibit at NAB Show represent more than 31 nations, including China, Germany, India, Israel and Uruguay.
Major brands include AT&T, Inc.; Adobe Systems; Amazon Web Services; Audio-Technica U.S., Inc.; Blackmagic Design; Comrex; Dolby Laboratories; Grass Valley; Ikegami; Limelight Networks; Nautel; Panasonic; Planar; Rohde & Schwarz and Pixel Power; Ross Video; Sony Electronics, Inc.; Telestream; Verizon Business and Verizon Media; Vizrt; Wheatstone Corporation; and WideOrbit, among others. Initial applications account for nearly 330,000 square feet of exhibit space.
“The enthusiastic response from our stakeholders affirms the value the industry places in NAB Show and ensures that participants can count on seeing the most influential companies and industry leaders in Las Vegas next October,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “Together with our partners, we are on a path to building a critical event that will reunite the industry and create a much-needed forum for building momentum going into 2022.”
“Research indicates that our partners, attendees and audience are eager to return to major in-person shows, and we are encouraged by the industry’s early engagement,” said Eric Trabb, NAB’s senior vice president of Business Development. “Despite the uncertain environment, the initial demand has exceeded our expectations and points to an exciting return for NAB Show.”
NAB Show will also feature new attractions focused on content, delivery and streaming. CineCentral will serve as the basecamp for developments in pre-production, production and post, with insights from leading content creators on creating functional workflows and advanced production techniques. Future of Delivery represents the intersection of content, marketing and technology, and will explore topics impacting distribution and delivery in media. The Streaming Experience will showcase all things streaming in a comfortable and interactive living room environment.
NAB Show, held annually in April and rescheduled for October 2021, offers a comprehensive experience, bringing together leading partner organizations and industry events. As previously announced, the show will co-locate with the Audio Engineering Society (AES) fall convention, the Radio Show and NAB’s Sales and Management Television Exchange.