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Tuesday, July 16, 2024

Nine Leads Year-to-Date with All Key Demos and Total People

At the half way point of the 2020 OzTAM ratings survey period, Nine is Australia’s undisputed ratings leader.

With Week 20 of the 40-week survey period wrapping overnight, Nine is the No. 1 network with all key demographics and Total People.

Nine’s primary channel also leads all key demographics and Total People.

The network’s success is driven by a powerhouse schedule of year-round Australian premium content that once again has delivered proven consistency of audience across all advertiser-preferred demographics.

Michael Healy, Director of Television for Nine, said: “In 2020 Nine has consistently delivered the biggest programs on Australian television. Starting with the Australian Open in January and leading into Married at First Sight, LEGO Masters and The Voice, our primetime schedule has been a resounding success with viewers across the country. We thank our highly engaged audience and look forward to continuing to bring them a diverse slate of family viewing content in the months ahead.”

Michael Stephenson, Chief Sales Officer for Nine, said: “Our advertisers want scale and consistency. More people are watching Nine across all screens than anybody else. We deliver advertisers a consistency of audience that you simply can’t get from anyone else. The best part is we still have a blockbuster schedule to come with Australian Ninja Warrior, The Block, Halifax: Retribution and NRL all on air over the coming months. And then we have the NRL Finals series and three State of Origin games which will create an amazing platform for retailers leading into Christmas.”

In a year unlike any other in living memory, viewers have flocked to our news and current affairs programming. 9News boasts an average nightly audience of 1.3 million – up 12 percent year-on-year.

A Current Affair is appointment viewing for an average of 1 million viewers each weeknight.

And 60 Minutes, in its 42nd season, is delivering an average of 996,000 viewers every Sunday night.

Our BVOD (Broadcast Video On Demand) viewing figures also continue to soar, with 9Now recording an average monthly unique audience of 3.988 million and a minutes share of 45 percent, making it the leading commercial free-to-air streaming platform in the country.


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