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Tuesday, May 28, 2024

NIne’s Talk Stations Break Streaming Records

AUstralian media company Nine has reported that its talk stations have reached new record highs in live streaming, with the latest Triton data showing massive gains of 11.9 million session starts in August (up 14% year on year) and 11.4 million hours of listening (up 16% year on year) – both the highest on record for Nine.

Head of content for Nine Radio, Greg Byrnes, said: “This data is further proof listeners have embraced talk radio through digital devices. Our station apps provide great sound, are easily accessible, and ensure listeners are always connected to the latest news, sport and opinion, no matter where they are. The future of commercial audio streaming is talk radio and we welcome those new listeners who join our conversation via a device each day.”

Nine’s Commercial Director for Digital Audio, Esther Carlsen, said: “With even more listeners streaming via our audio apps, combined with our strong total listening hours, it’s clear that Nine’s talk radio listeners are extremely loyal. This creates unrivaled opportunities for brands to target engaged listeners in a safe audio environment.”

“Also with Nine’s data and targeting capabilities, we are able to reach listeners as they move around our network during the week, enabling brands to deliver more targeted advertising and most importantly, a better listening experience.”

Building on its dominance from Gfk Survey 5 – which cemented Nine as the clear No.1 in streaming with cumulative audience up 2.2% across the network – there is no doubt the future of streaming is talk radio, with even more digital listeners tuning in and building loyalty with Nine’s live and local content.

Visit https://www.nineforbrands.com.au/

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