Local digital product studio Two Bulls has joined DEPT, one of the fastest-growing digital agencies in the world, signalling its entry into the Australian market. With a team of over 120 people, Two Bulls’ cross-disciplinary offering spans several industries including health, family and the public sector.
Melbourne-based Two Bulls is a Webby and Victorian Export Award-winning digital product studio that specialises in solving complex challenges with simple digital solutions, bringing together innovative engineering, creative perspective and thoughtful design.
A pioneer in the Australian market since 2009, it found early success with Hidden Park, an award-winning, location-based augmented reality game. Since then it has partnered with global brands like Vodafone, Verizon and MailChimp, Australian icons like Beyond Blue and Scouts Australia, created leading products such as the world’s first iPad-powered point of sale system Breadcrumb, and supported numerous Australian start-ups like digital addressable LED light bulbs LIFX, real estate platform Real Time Agent and the 28 by Sam Wood wellness platform.
James Kane, Founder and CEO, Two Bulls: “At Two Bulls we don’t just love our work because the challenges are easy, we love it because solving them is meaningful. Finding a partner with a similar culture and understanding of the digital reality we all live in was the most important factor for me and my team. DEPT immediately felt like family and we are thrilled to become the first agency to join them in the APAC region.”
Two Bulls’ family division, Two Moos, is also an internationally acclaimed player in the games and family entertainment business and counts the development for client Weyo of ‘Sesame Street Yourself’ and ‘The Wiggles Fun Time with Faces’, both featured as App of The Day, among its many successes.
In June 2022, Two Bulls was selected by Thai media giant T+B Media Global to establish a $100 million Metaverse research and development Hub in Melbourne, as part of the company’s ambitious $420 million plan to develop Translucia – an immersive metaverse experience for global technology users.
“We’ve admired Two Bulls from afar for a while now; they really are Australia’s go-to studio for digital product strategy and design,” said Dimi Albers, Global CEO, DEPT. “They know how to effectively combine technology and marketing, have long-standing relations with their clients and, most importantly, don’t forget to have a lot of fun along the way. I’m sure that their entrepreneurial spirit will help drive DEPT forward in Australia, the wider APAC region and beyond.”
Founded in Amsterdam in 2015, DEPT has quickly grown across the globe, from 150 people in The Netherlands to more than 3,500 people in seventeen countries across five continents, working with brands including Google, Philips, eBay, Patagonia, ASOS, and Diageo. The agency launched in Asia Pacific at the start of the year, headed up by former Havas regional CEO Vishnu Mohan, and is planning further expansion in the region.
“Asia Pacific is an important part of our vision of being the best global digital agency in the world,” said Mohan.
“We are working hard to bring the full DEPT value proposition to life in the region. Joining forces with such a talented, pioneering team like Two Bulls – in combination with our organically-built creative team in Sydney – is a perfect start to that journey and a great foundation for our expansion plans.”
Now part of DEPT, Two Bulls will continue to operate under the leadership of James Kane, Founder and CEO, and Evan Davey, Founding Partner. JEGI CLARITY brokered the deal.