RCS Worldwide has announced the appointment of Susan Larkin as its new President and CEO, marking a pivotal moment as the organisation accelerates its leadership in audio creation tools, media intelligence, music analytics and television operations technology.
Larkin brings a proven track record of operational leadership and strategic execution across some of the largest audio and media platforms in the world. A widely recognised industry leader, she most recently served as Chief Operating Officer for Audacy, overseeing 45 markets, more than $1 billion in revenue and content teams across the company’s broadcast, digital, podcasting, network and live event platforms. Larkin has served as a past Chair of the RAB and has been recognised with the 2025 BFOA Leadership Award, the 2024 Alliance for Women in Media Leadership Award, and multiple distinctions from Radio Ink, including Top 40 Most Powerful People in Radio and Most Influential Women in Radio.
Before joining Audacy, Larkin held senior leadership roles at Cox Media Group, including Regional Vice President and leading the radio division’s national sales teams. Her leadership roles in major markets further shaped her as an operator who understands scale, complexity and the disciplined, data-driven decision-making required to deliver strong performance across diverse portfolios.
At RCS, Larkin will focus on strengthening the tools and systems that support client growth, with emphasis on shared measurement and cloud-first product development to help clients move with greater speed and confidence.
Mark Gray, CEO of Katz Media Group, whom Larkin will report to, shared: “Susan is widely respected across our field for her strategic insight and her ability to lead complex organisations with steadiness and purpose. RCS Worldwide is already a powerhouse, and her leadership will build on that strength in meaningful ways. She sees the full arc of where audio, data, and broadcast technology are headed, and the broader landscape will benefit from her perspective.”
Susan Larkin, President and CEO, RCS Worldwide, said: “RCS Worldwide sits at the intersection of creation, intelligence, analytics and operations – a place where we can meaningfully expand what’s possible for our partners. I’m motivated by the opportunity to bring these capabilities together in ways that deliver clarity, smarter decisions and stronger business outcomes. This organisation has shaped the industry for decades, and I’m honoured to help lead its next chapter – one defined by connection, innovation and measurable impact.”
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