SCA CEO, Grant Blackley, recently announced the acquisition of Kinderling, the successful Australian kids’ radio and podcast company, which joins the LiSTNR family.
Kinderling was founded by a group of passionate parents who wanted to introduce children aged zero to seven to the world of music, stories, and creative expression. Since its inception in 2014, Kinderling has grown to become the country’s most popular and multi-award-winning kids’ radio and podcast company.
The company houses four live radio streams with Kids Live, chill, party, and sleep music for kids, 21 kids and parenting podcasts, including the number one kids’ podcast, Bedtime Explorers, which has achieved 17 million downloads, and the successful parenting platform Babyology and its podcasts Feed, Play Love and The Parent Panel.
Kinderling’s suite of audio content will join LiSTNR’s existing Kids and Family podcast series including The Beanies, Zero Waste Baby and Birth, Baby and Beyond, among others.
SCA CEO, Grant Blackley, said: “Kinderling has been an Australian success story with audio content that appeals to both young children and parents. The business will now form the flagship brand of our fast-growing Kids and Family pillar on LiSTNR, as we grow audiences and revenue opportunities across Kinderling’s suite of brands. We are delighted to welcome Kinderling to the SCA family.”
Kinderling CEO, Evan Kaldor, said: “Kinderling’s research-driven programming was born on SCA’s DAB+ network in 2015 and we had extremely fruitful early years with the company – winning an ACRA, creating world-leading sleep programs for kids, and building strong commercial partnerships. Six years later, we are delighted to have Kinderling’s music, stories and original programs become the cornerstone for LiSTNR’s kids and parenting content offering.
“SCA has the vision and resources to scale our growth and realise the many opportunities we have in growing our content, audience, commercialisation and partnerships. We are excited about the momentum of LiSTNR and the exponential audience growth for us.”