SCA Chief Marketing Officer Nikki Clarkson has been recognised as one of the top 50 marketers in Australia, making her debut on the prestigious 2020 CMO50 list.
Now in its sixth year, CMO50 recognises Australia’s most innovative and effective chief marketing officers transforming their organisations. Clarkson was one of only two commercial media organisation marketers to make the list.
Clarkson’s key achievements this year included several COVID initiatives including the launch of the Brand New World podcast hosted by Russel Howcroft, the launch of ‘Shop Local’ to help promote local businesses using SCA’s local air radio talent, and the launch of the ‘Everyone’s Listening’ trade campaign to promote the huge increases in digital audio listening across SCA’s radio and podcast platforms.
In addition, Clarkson oversaw the new positioning and ‘Sounds Like’ brand campaign for Triple M and the brand refresh and ‘Get that Feeling’ repositioning, plus the return of heritage brands SAFM and B105, for the Hit Network.
“The intention of the CMO50 is to highlight and celebrate the stellar work our marketing chiefs – and by extension, their whole marketing functions – are doing to drive growth and customer engagement in their organisations today. It’s about celebrating the discipline of marketing as a strategic business contributor, an essential part of the c-suite, and as a function delivering sustainable commercial outcomes. This year, we also sought to celebrate the adaptability of marketers to the unprecedented situation we’ve had to navigate in 2020,” CMO Australia Publisher and Editor, Nadia Cameron, said.
“Our final 50 is an incredible portfolio of marketing achievement, and every one of those who have made it onto this year’s list should be applauded for their commitment to taking this profession forward through excellent work and leadership.
Every CMO showed their commitment to brand building, cross-functional collaboration, fostering resiliency in their teams, adapting to suit their customer, striving for more innovative marketing programs, and a desire to pursue growth by being the customer champion.”
Clarkson said: “I’m honoured to be included among the amazing company of the top 50 marketers in Australia. I’d like to call out my hard working, talented and resilient team at SCA. Similarly, I would like to acknowledge our Chief Content Officer, Dave Cameron, who worked closely with me on the Triple M and Hit new branding and his involvement, and that of the team, was invaluable. We have achieved some of the most creative and effective thinking during what has been an uncertain and challenging year.”
Judges rated submissions on business contribution and innovation; a customer engagement-led approach to marketing thinking and effectiveness; application of data and technology in marketing strategy and programs; empowered, bold and agile thinking; resiliency and adaptability in the face of change; and demonstration of marketing’s commercial acumen.