Multiplay service revenue in South Korea is expected to grow at a compound annual growth rate (CAGR) of 2.4 percent from $6.9 billion in 2021 to $7.7 billion in 2026, driven by the steady rise in the number of multiplay households and growth in the average monthly multiplay household spending, according to GlobalData, a leading data and analytics company.
GlobalData’s South Korea Multiplay Services Forecast (Q1 2022) reveals that the number of multiplay service households in the region will increase at a CAGR of 1.1 percent over the forecast period, supported by fibre-optic network expansion by fixed operators that will enable them to deliver bundled plans built around high-speed internet services. SK Telecom, for instance, offers multiplay bundles inclusive of IPTV and fiber-based broadband services
The average monthly multiplay household spending is expected to increase from an estimated $31.26 in 2021 to $32.92 in 2026 due to the growing adoption of multiplay service bundles inclusive of IPTV services and value-added OTT services like Netflix and Wavve.
Pradeepthi Kantipudi, Telecom Analyst at GlobalData, says: “Doubleplay service plans will account for the majority of the multiplay households in South Korea through the forecast period, but its share in the total multiplay households will drop from 46.4 percent in 2021 to 39.7 percent in 2026. Tripleplay and quadplay services will see their share in the total multiplay households grow from 35.8 percent and 17.8 percent in 2021 to 37.1 percent and 23.2 percent, respectively, in 2026.
“The three major operators, KT Corp, SK Telecom, and LG Group, are offering discounts on fixed broadband and multiplay plans with a goal to bring down churn and increase revenue-generating units (RGUs). LGU+, for instance, is offering a discount of up to KRW127,600 ($115)/month on its family multiplay bundle inclusive of fixed broadband and mobile services. KT Corp will continue to lead the tripleplay and quadplay segments in terms of subscriptions through 2026.”