Tencent Cloud, the cloud business of global technology company Tencent, has announced its recognition as a Representative Vendor in the Gartner “Competitive Landscape: Video Platform Services” report. This recognition highlights Tencent Cloud’s leading audio and video technology, robust product portfolio, and comprehensive global services. It reaffirms Tencent Cloud’s dominant position in the Asia-Pacific market for audio and video capabilities and its strong global competitiveness.
According to the 2024 Gartner ‘Magic Quadrant for Communications Platform as a Service (CPaaS)’ report, Tencent Cloud achieved the highest position in the Asia-Pacific region for Ability to Execute. It is also the only Chinese company recognised in the Magic Quadrant. Tencent Cloud has held the top market share in the CPaaS field across the Asia-Pacific region for three consecutive years.
Technological Advancements Driving Global Digital Transformation
Tencent Cloud Media Processing Service (MPS) provides a comprehensive, one-stop solution tailored for industries such as media and entertainment, e-commerce, and education. It supports the digital transformation of industries globally, with collaborations including Japan’s Pokekara, Singapore’s BeLive, Indonesia’s TribunNews, Thailand’s Ookbee, and Pakistan’s ARY ZAP.
The MPS suite encompasses media processing (MPS), cloud live streaming (CSS), cloud video on-demand (VOD), and live event broadcasting (LEB). Tencent Cloud’s MPS is a leader in encoding technology, offering over 50% bitrate savings without compromising quality and supporting comprehensive standards such as H.264, H.265, H.266, VP9, AV1, and Chinese standards AVS2/AVS3. Tencent’s encoder achieved first place across all 15 indicators in the MSU World Video Coding Contest 2024.
Through AI technology, MPS also provides advanced video enhancement capabilities, including detail enhancement, SDR to HDR conversion, and intelligent frame interpolation. These innovations enable enterprises to address diverse audio and video quality challenges efficiently.
Driving Global Standards and Ecosystem Collaboration
Tencent Cloud has actively contributed to the development of the H.266/VVC standard and is a joint chief editor and co-chair of the standardisation organisation. It also participates in AV1, AV2, and H.267 standards, strengthening its influence in global audio and video innovation.
Collaborating with ecosystem partners, MPS supports technologies such as Dolby Atmos, Dolby Vision, and Nagra digital watermarks. It ensures stable, low-latency transmission via SRT, SMPTE ST2110, and other advanced standards.
Pioneering AI-Driven Audio and Video Innovations
Tencent Cloud integrates artificial intelligence to create innovative audio and video experiences. IDC’s “China Video Cloud Market Tracker, 2024 1H report” highlights Tencent Cloud’s top market share in live streaming cloud services and video production. Its media intelligence products, designed for scenarios such as short dramas and live broadcasts, simplify international content expansion with features like real-time subtitles, voice cloning, and intelligent video synthesis.
In the digital human domain, Tencent Cloud’s real-time rendering capabilities, combined with AI, deliver ultra-high precision and smooth interactive experiences. These solutions have found applications in education, e-commerce, and more, enabling seamless communication via lightweight devices.
Tencent Cloud continues to optimise its technologies and embrace innovation to strengthen the global competitiveness of its audio and video products. Through collaborations across industries, Tencent Cloud aims to support high-quality development and digital transformation.
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