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Tuesday, June 25, 2024

VUALTO Continues to Grow Amid Market Challenges

VUALTO has announced positive YOY growth figures for the first half of the year, showing continued commitment to its expansion strategy during what has been a challenging period for the industry. This follows a successful consolidation of its portfolio to three key products, VCH (VUALTO CONTROL HUB), VUDRM and CLIP2VU, streamlining its offering and enhancing the value it can provide to customers.

In addition to an overall 9 percent increase in revenue compared to H1 2019, VUALTO is also on course to expand its employee base by 20 percent by the end of the year, with recruitment currently underway. The business is looking to strengthen its 24/7 support team to cater to its growing customer base and appoint a new partner manager to identify and grow new strategic partnerships, alongside creating a reseller scheme for VUALTO products.

In addition to the securing of exciting new strategic partnerships to enhance its offering and position in the market, VUALTO’s strong growth has been delivered in part thanks to its healthy customer win pipeline this year. The UK-based company has secured contracts internationally with Spanish radio and television provider RTVE, French public national broadcaster France TV, Canadian Multinational Mass Media and Entertainment provider Corus, South American telecoms company Claro and the European Parliament.

The growth in the international DRM business has been reflected in its ongoing development of distributed DRM licence servers with a new cluster recently deployed in Paris, serving to enhance the reliability, robustness and low-latency of VUALTO’s offerings. A Singapore cluster is also due to go live imminently to more closely support customers in the Far East. For VUDRM customers, it’s now possible to access granular detail in real-time, thanks to a customised dashboard and access to real-time licence stats, enabling a deeper understanding of viewer habits. An additional update to the digital rights management platform is the enabling of geo restrictions to no longer be confined to the CDN level. VUALTO has also been working to explore the potential of the CBCS standard, ensuring the future-proofing of its VUDRM platform.

Earlier this year, VUALTO also cemented its presence in Europe with the set-up of a BV company in the Netherlands to show its commitment to clients in the region post-Brexit. This strong global focus has also been reflected in further product developments, with its CLIP2VU fast cloud-based video clipping and publishing tool, now featuring the ability to select from 24 language tracks for easy distribution across multiple regions.

Furthermore, continued investment in dynamic provisioning technology with VUALTO’s Dynamic Event Orchestration now allows events-based streams to be rapidly spun up and scaled up or down, as and when required, enabling the saving of time and costs for customers.

Camilla Young, CEO and Co-Founder, VUALTO, commented, “We’re delighted to see continued growth and positive momentum in our business during what has been a difficult time for industries across the world. We remain committed to delivering quality customer service, despite the uncertainties presented by the pandemic. Of equal importance has been the maintaining of our people-centric culture. Our employees are at the heart of everything we do and we’re proud to have continued to support our people remotely, prioritising their mental health and well-being in these new times.”


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