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Monday, June 17, 2024

Cloud-Powered Product on DRM Landscape

DRM, or Digital Rights Management, is a technology that helps streaming platforms protect their content from piracy. Recently, a video technologies company has launched their new product – Cloud DRM, a fully server-less security solution dedicated to OTT platforms and content creators.

Insys Video Technologies is an OTT solutions company with over 13 years of experience with DRM systems. As the entertainment industry inevitably shifts towards the digital, the company decided to give its product a cloud-powered boost and make its solution fully server-less.

What does that mean? Being cloud-native, Cloud DRM is not limited by on-premise infrastructure – it can handle any traffic volume without compromising the streaming platform performance.

“We designed Cloud DRM to respond to the needs of the changing video market,” says Dawid Górniak, Product Manager at Insys Video Technologies. “Due to its cloud-based, auto-scalable infrastructure, it can issue unlimited licenses per second. That means it can easily handle viewing peaks or help content distributors expand to new markets.”

One of the key features of the service is its adaptability. Cloud DRM integrates with three major DRM systems – Apple FairPlay, Google Widevine, and Microsoft PlayReady – to guarantee compatibility with the most popular end devices. In addition, its easy-to-use API and the adoption of standardised interfaces (such as SPEKE and CPIX) guarantees quick integration with external systems, even if the streaming company decides to change its player or packagers.

“With streaming companies losing billions of dollars to piracy each year, we think it is crucial to give our customers a reliable solution that protects their video content and is flexible in adapting to their business needs,” adds Górniak.


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