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EditShare – Improves Economics and Brings Cloud Editing to Everyone

EditShare has unveiled an EFSv innovation that transforms the economics of editing in the cloud while improving the efficiencies of dynamic and remote editing workflows. Making cloud editing more accessible to more facilities, EFSv optimises the use of both object and block storage located in the cloud to allow for savings up to 75 percent compared to the existing costs of cloud storage and workstations. A solution that solves the work arounds associated with proxy editing and conforming, EFSv facilitates a true seamless proxy editing experience for all editors including Adobe, Avid, Blackmagic Design and Grass Valley. Costs savings through better cloud storage management allows facilities to keep production content and archives online and available at all times.

“The economics of cloud production have been a barrier to widespread adoption for media companies everywhere. Often it is considered as a back-up plan or short-term workaround to a specific situation or project,” states Conrad Clemson, CEO, EditShare. “While other solutions provide a bandaid for the problems, we have actually solved it. The innovative implementation of the seamless proxy editing feature of EFSv unlocks the power of the cloud as the last piece of the content supply chain.”

EditShare’s cloud innovation comes at a time where many facilities have moved from viewing the cloud as a future consideration to one that is an immediate and foundational component to support their business. Removing workflow complexities and costs barriers associated with cloud editing, EditShare serves as a trusted partner for customers to completely shift to the cloud.

“By integrating cloud-based management that simplifies workflows and reducing storage costs, EditShare priorities content creators in remaining true to one of their core tenants,” said IDC’s Jacob Groshek, research manager. “This development offers compelling economics and an important value-add proposition that is top of mind for many media organisations moving into the cloud. It gets to the heart of the matter and helps customers create and edit high resolution video content via proxies in the cloud, on demand, collaboratively while ensuring affordable day-to-day operations and business continuity.”

With EFSv, high-resolution original files can be stored in economical object storage, yet read through the EFSv native file system driver while small lightweight editing proxies are stored in standard block storage. Both sets of files are always available and accessible to the NLE application – streamlining colour grading, effect creation and conforming. Additionally, for Adobe Premiere Pro, the new FLOW panel automates the clip import process to ensure Premiere Pro understands that both versions exist, and enables the ability to toggle back and forth between them at any time. Clemson concludes, “EFSv is a robust solution that will enable businesses to fully embrace the cloud with their entire content catalog and workflows using the tools they love. It’s a win-win – the user experience is outstanding with a much lower total cost of ownership.”

EFSv Typical Benchmark

The intelligent movement between storage tiers will save clients a fortune over an entire production. High-performance block storage tiers, used for high-resolution editing, are expensive. If clients can minimise their use of block storage by only storing editing proxy files there, while maintaining the high-resolution files on object storage, huge savings can be achieved. For example, block storage can be 5x the cost of object storage. The beauty and simplicity of EFSv is that it provides for these cost efficiencies while allowing an editor to toggle between high-resolution and proxies with the click of a button. EFSv allows for the benefit of proxy editing without requiring editors to endure the complicated workflows typically associated with those environments.


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