Thursday, May 23, 2024

iconik Interoperability with Amazon Web Services

Swedish developer iconik has launched the latest version of its hybrid architecture-based media management hub featuring interoperability with Amazon Web Services (AWS).

Iconik’s interoperability with AWS provides a seamless and fully cloud-based media management workflow from ingest to storage. At the same time iconik is able to keep all of that media well organised, making it easy to find the right versions, collaborate with other stakeholders, and distribute to multiple platforms.

Users are able to house media content within Amazon Simple Storage Service (Amazon S3), while being able to access, edit, and share those same assets from within iconik. Interoperability with AWS Elemental MediaConvert allows customers to easily and reliably transcode on-demand content for broadcast and multiscreen delivery. API integration with Amazon Rekognition means that iconik can analyse assets and apply time-based metadata tags based on the detail within that content, whether that is a specific item, environment, color, or portrayal of emotion.

iconik also recently announced its new Versioning feature, which enables users to update the same assets concurrently whilst tracking update history and relevant conversations regarding the media. This feature allows users to streamline content editing and management by allowing users to effortlessly revert to previous versions.

A further addition to iconik is transcription support. Users will be able to automatically transcribe assets, with the transcriptions stored in the asset, making them searchable and browsable on a time code level.

Parham Azimi, CEO, iconik, commented: “We are seeing a growing demand for hybrid architecture workflows, enabling much more efficient global collaboration. We recognize that our customers are continuously pushing the boundaries by finding new ways to produce, edit, and distribute content so we built a video platform to revolutionize media management and enable the future of media discovery.”

The latest version of iconik will be also be described during the AWS Insights: Trends & Technologies in Video online conference on May 28 and June 2, 2020.


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