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Sunday, July 14, 2024

Mobius Labs, Cloudinary Elevate Digital Asset Tagging and Retrieval

Mobius Labs, a developer of AI-powered metadata technology, has announced a technology partnership with Cloudinary, the media cloud platform that powers many of the world’s top brands, including Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Peloton and Petco. Through this integration, Cloudinary DAM users will be able to leverage the capabilities of Mobius AI search, discovery and metadata enrichment.

Mobius Labs’ AI-powered solutions enable ultra-fast image and video content analysis and creation of descriptive metadata. Through this new partnership, brands and content owners will have access to an intuitive set of features to help them search for, discover and analyse visual assets, and it will enable them to completely re-index their libraries without the need to return to original content.

The combination of Cloudinary’s end-to-end image- and video-management solution with Mobius Labs’ AI-powered metadata technology will enable content owners to intelligently search archive assets using natural language customisable tags and facial recognition based on expressions.

“As much as consumers demand engaging visual experiences at every touchpoint, brands must demand technology that helps them create, manage and deliver those experiences at scale,” said Gary Ballabio, VP of Technology Partnerships at Cloudinary. “It’s critical that brands have access to a media experience platform with robust API and SDKs for enhanced developer control, and prebuilt widgets and certified integrations to extend the value of visual assets across the organisation – and we’re excited to introduce intelligent metadata processes as part of our offering.”

“We are delighted to be recognised as an added value partner that can offer something over and above what’s currently available on the market, particularly in the areas of AI tagging, search and retrieval,” said Appu Shaji, CEO and Chief Scientist at Mobius Labs. “We are excited to now be a part of the well-established Cloudinary ecosystem with their amazing reputation in the Programmable Media and DAM marketplace.”

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