Silver Trak Digital has qualified as an iTunes Extras Approved Partner. This means the innovative technology company can now help take the content viewer’s experience to an entirely different level.
As Silver Trak’s Digital Cinema Manager, Kylie Longworth, explained, “We completed thorough testing via Apple’s development team to gain this qualification and be a reliable delivery source over the last year.”
iTunes Extras enables content providers to bring the audience into the movie-making process with behind-the-scenes footage, cast interviews and full-frame photo and video galleries. It also lets them instantly access any point in a movie when they create custom navigation menus with iTunes Scenes.
Longworth continued, “When new content becomes available, it’s updated to a viewer’s iOS device, computer or Apple TV automatically. All they need to do is press play. For the last five years, Silver Trak has delivered over 5000 features to iTunes and it is great to finally be able to fulfil the needs of viewable bonus content alongside feature content for our clients.”
Silver Trak iTunes Extras workflow complements other Silver Trak services such as their Media Room 3.0 media asset management solution, content digitisation and aggregation, QC and distribution.
Kylie Longworth concluded, “iTunes Extras is another string to Silver Trak’s bow and enables our clients to market and sell their content and products in a very unique and valuable way.”