Chyron has announced the launch of PRIME Translate, empowering global, regional and local broadcasters to simultaneously produce content in multiple languages, expand audiences and serve them efficiently. This orchestrated workflow solution delivers highly scalable language translation, including hyper-realistic facial movement and audio of a person speaking, as well as supporting graphical text overlays, within live production workflows. The result is multiple, monetisable localised outputs of the same content, each presented realistically in a different language for local or global audiences.
This complements existing features of Chyron PRIME that support multiple versions of live content, including the ability to instantly switch the look of an entire graphics package, adaptive or logic-based parameters, and highly customisable and robust controls for playout. PRIME Translate takes its place alongside these features, offering broadcasters a powerful new way to leverage live content.
PRIME Translate operates in collaboration with NVIDIA and its network of technology partners. At its recent GPU Technology Conference (GTC), NVIDIA announced real-time scalable content localisation capabilities via NVIDIA Holoscan for Media and NVIDIA AI for Media’s Content Localization Blueprint, delivered as a collection of NVIDIA and partner AI technologies. These capabilities translate video, audio and graphics on NVIDIA AI infrastructure. Companies in live media, news and sports can transition from expensive, manual, multi-production business models to software-driven localisation at scale.
Typically, reaching 80 different geographic markets requires multiple production teams. Now, with PRIME Translate’s one-to-many model, broadcasters can unlock new advertising inventory, enabling them to sell more hyper-local, high-value advertisements in multiple languages simultaneously.
Leveraging NVIDIA technology, PRIME Translate is the latest addition to an extensive list of time- and cost-saving Chyron innovations for live production. Chyron is long known for its industry-standard automation protocol, playout efficiencies, and a wide range of features across its portfolio that streamline live production, as well as its continued innovation in AI.
According to Chyron CEO Mike Truex, “This initiative aligns with Chyron’s AI-first commitment. We build native AI that protects customers’ core workflow integrity, and we bridge to world-class ecosystem AI solutions, like NVIDIA, to maximise live production strategy.”
Drew Hahn, Chief Growth Officer at Chyron, explains, “With PRIME Translate, broadcast news outlets can now serve multiple regions without expensive expansion and can better leverage their existing production capabilities. Likewise, sports organisations and rights holders around the world can expand their reach into new markets.”
“Companies in live media, news and sports have traditionally been constrained by expensive, manual processes and multi-production models required to localise content for diverse global audiences,” said Richard Kerris, VP of Global Media & Entertainment at NVIDIA. “Chyron’s PRIME Translate addresses these challenges by leveraging NVIDIA Holoscan for Media and NVIDIA AI infrastructure to deliver real-time, software-driven translation of video, audio and graphics at scale.”
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