During NAB 2023, Hammerspace is demonstrating its data orchestration software solutions that dramatically accelerate media and entertainment workflows across on-premises and cloud infrastructures. With the Hammerspace data orchestration system, studios can transform workflows even on existing systems to better achieve the MovieLabs 2030 Vision of empowering creators to tell more stories while streamlining production workflows to deliver at speeds and efficiency not available today.
Geographically Scaling Flame Workflows on AWS and Empowering Remote Creative Teams Using Hammerspace
In booth N3043, Hammerspace and its cloud integration partner, TrackIt, is demonstrating Autodesk Flame running cloud-based workflows across multiple AWS cloud instances and regions using Hammerspace’s data orchestration capabilities, with HP Anyware extending the environment to remote creative teams.
MovieLabs 2030 Vision
MovieLabs, a technology joint venture of Paramount Pictures Corporation, Sony Pictures Entertainment Inc., Twentieth Century Fox Film Corporation, Universal City Studios LLLP, Walt Disney Pictures and Television, and Warner Bros. Entertainment, Inc., created the 2030 Vision to rally the industry around new and emerging technologies and create new and more efficient ways to make content at scale.
“We’re pleased to see how Hammerspace has embraced the 2030 Vision and is building products that will enable cloud-based workflows that minimise data movement and enable more innovation in the dynamic software-defined workflows,” said Mark Turner, Director of Production Technologies at MovieLabs.
The demonstrations at NAB 2023 highlight how Hammerspace, in collaboration with its partners, can enable several of the MovieLabs 2030 Principles:
- Principle 1 – Assets can be created or ingested straight into the cloud and do not need to be moved.
- Principle 2 – Applications come to the media.
- Principle 3 – Propagation and distribution of assets is a ‘publish’ function.
- Principle 8 – Individual media elements are referenced, accessed, tracked and interrelated using a universal linking system.
- Principle 9 – Media workflows are non-destructive and dynamically created using common interfaces, underlying formats and metadata.
- Principle 10 – Workflows are designed around real-time iteration and feedback.
The Importance of Hammerspace Data Orchestration in Media and Entertainment
The media industry has made tremendous technological advancements within the last few years, but major workflow challenges and inefficiencies remain when data gets trapped in storage silos and locations. Media organisations need data to be freely available to creative teams anywhere as a global resource, unbound by location and data silos.
Automated data orchestration in a cross-platform global namespace across silos, sites and clouds is emerging as a game-changer in this area. Hammerspace enables transparent, automated data orchestration, even on live data, while providing users with persistent global file access across any storage, from any vendor, non-disruptively to user workflows. This capability enables post-production, VFX, and animation workflows to achieve unprecedented efficiencies, dynamically leveraging any combination of on-premises and cloud resources. It creates an agile environment that can adapt to changing production requirements, so artists can better meet tight deadlines and budgets.
At NAB, Hammerspace team members and partners are highlighting how its automated data orchestration capabilities and Global Data Environment empower creative teams to use their preferred tools on workstations, in data centres and in the cloud to be productive and work securely, efficiently and effectively in today’s decentralised world.
Hammerspace partners HP Anyware, TrackIt and Cloudian are also exhibiting in the company’s booth.