Sunday, June 4, 2023

MediaKind Introduces ‘More’ Technology and Partnerships

At NAB, MediaKind unveiled over a dozen groundbreaking products, technology innovations, and industry collaborations. Visitors discovered efficient, cost-effective, and highly reliable solutions, offering diverse format support, monetisation options, and technological breakthroughs that accelerate and enhance video business growth sustainability and economic advantage.

Visitors to the MediaKind NAB Show 2023 booth could explore how MediaKind assists broadcasters, TV operators, and content owners in increasing ARPU and CLV, unlocking new advertising models to achieve higher CPMs, to seize the FAST opportunity, expand audience reach, and boost advertising revenue. Technology and applications showcased will include:

More Innovations:

MediaKind Atlas delivers three significant workflows from the Cloud: Live Catch-up and TV recording, AI-powered file-based encoding, and AI-based Upscale. Atlas leverages public cloud storage along with AI-powered services for next-generation Cloud DVR services. An award-winning proprietary codec implementation ensures high quality and high-speed file transcoding, while AI-based Upscale enables HD to 4K upscaling, repurposing old content libraries for modern screen sizes with pristine quality.

MediaKind Wave expands Adaptive Bit Rate (ABR) to ultra-low latency streams, provides Instant Channel Change for a seamless viewing experience, and uses multicast technology to stream targeted ads to millions of simultaneous live event viewers. Wave leverages existing DRM and efficient delivery protocols, allowing a secure and large-scale live distribution. With Wave, Operators can combine their IPTV and streaming distribution networks, and media owners can offer new immersive and interactive live experiences.

MediaKind Aquila incorporates hardware acceleration to decrease power consumption and carbon footprint by 70 percent for live transcoding. A new AI-enabled video analysis engine optimises cloud consumption, while the latest Versatile Video Coding (VVC) codec significantly reduces bandwidth requirements compared to H.264 and HEVC. MediaKind’s strong focus on energy efficiency puts sustainability front and centre for the video streaming ecosystem.

More uptime: with a high focus on software quality and design, MediaKind’s multi-cloud architecture, supported by one of the industry’s leading System Reliability Engineering team, offers unparalleled resiliency and service uptime. MediaKind’s video products and media platforms have powered some of the largest and most prestigious live sporting events in the United States with workflows operated in the cloud, at the edge, or in private data centers.

More Formats:

Technical innovation is furthered with MediaKind Edge Processing products, RX1 and CE1, that provide high-quality media processing and streaming management at the edge of the network. Supporting a wide range of media formats, including JPEG-XS, MediaKind Edge Processing products enable the highly efficient transportation of video over IP networks. Integration with Net Insight Nimbra, a scalable media transport solution, ensures faster delivery with ultra-high quality and maximum reliability so that operators can move from legacy satellite and microwave contribution systems to IP.

More Monetisation:

MediaKind offers a comprehensive solution for transacting live video while managing all aspects of the monetization. MediaKind’s MediaFirst expands its dynamic entitlements engine to support short live segments, and PRISMA offers hyper-targeted advertising for building FAST services. With MediaKind’s complete live video monetisation stack, content owners can focus on producing content, providing the best user experience, and creating innovative business models to monetise their live assets.

More Partnerships:

MediaKind’s versatile solutions benefit from a diverse partner ecosystem. Among the showcased collaborations is ARQPLEX, a joint venture with Arqiva, providing broadcasters with a turnkey disaster recovery product for continuous service. An end-to-end cloud-first IP video distribution system developed with Net Insight provides seamless live video streaming with Qibb’s iPaaS streaming solution. Workflow technology partners Equativ, Tellyo, and BCNEXXT also join MediaKind to demonstrate advanced ad decisioning, cloud production, and cloud playout solutions for integrated live production and video delivery.

Boris Felts, Chief Product Officer, MediaKind, commented, “With the increasing demand from viewers for new ways to experience video and expectations for quality rising, streaming services and video distributors must innovate. We’ve worked hard with our customers to develop the technology, features, quality, and performance they need, and I am proud to say that we are delivering products that unlock new experiences and monetisation opportunities. We cannot wait to show the industry our expanded software-centric, cloud-native solutions that are pushing the boundaries of streaming even beyond the capabilities of traditional broadcast or pay-TV experiences.”


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