Premiere Digital Services, a provider of media services and cloud-based content distribution solutions, has selected qibb as its orchestration platform to modernise its technology stack and replace legacy in-house middleware.
Premiere Digital supports major studios, streamers, networks, independent distributors and content producers with post-production, localisation, packaging and global content delivery. The company operates at the centre of complex media supply chains, managing the ingest, transformation, packaging and distribution of digital assets across more than 1,000 platforms globally.
To replace its legacy middleware, Premiere Digital selected qibb as the orchestration layer across its systems and workflows, enabling the company to standardise operations and scale more efficiently.
“We reached a point where our in-house middleware was limiting how fast we could innovate and scale,” said Geoff Bloder, Chief Technology Officer at Premiere Digital Services. “Replacing it was a strategic priority. With qibb, we now have an orchestration layer that connects our ecosystem, automates complex workflows, and gives us the flexibility to continuously evolve our systems, as well as integrations with our clients’ and partners’ systems.”
With qibb, Premiere Digital gains a unified orchestration layer to connect systems, automate workflows and manage operations across cloud and hybrid environments. The platform enables teams to build, deploy and scale workflows faster while reducing dependency on custom development and increasing operational agility.
“Premiere Digital operates at the heart of the media supply chain, where reliability and scalability are non-negotiable,” said Scott Goldman, General Manager of qibb. “Their decision to adopt qibb as their orchestration platform reinforces our role as trusted infrastructure for media companies looking to modernise and scale for the long term. We are proud to support their transition away from legacy middleware and help power the next generation of their operations.”
The partnership reflects a broader shift towards replacing fragmented middleware and custom integrations with centralised orchestration layers that provide greater control and flexibility across operations.
Premiere Digital and qibb are attending NAB 2026 and are available to meet with customers and partners to discuss relevant projects and explore collaboration opportunities.
Visit https://www.premieredigital.com
Visit https://www.qibb.com
