Thursday, June 8, 2023

Zero Density Introduces Next-Gen Virtual Solutions

Zero Density has unveiled three new virtual production and broadcast graphics solutions during NAB 2023. The new solutions will involve a major update to Zero Density’s TRAXIS brand, which specialises in tracking for virtual studios.

Zero Density is also launching a new software bundle that will make photoreal Unreal Engine-based graphics accessible to all broadcasters – even those working at smaller budgets. This move is set to lower the barrier of entry into virtual production, making it easier and more cost-effective for anyone to incorporate top-of-the-line graphics into their broadcasts.

“As a team that is passionate about all things virtual, we’re proud to announce new products that will not only simplify the entire process of setting up an industry-standard virtual production studio, but also increase quality and precision,” says Ofir Benovici, CEO of Zero Density. “At this year’s NAB we will unveil a bundle that will help broadcasters get started using virtual graphics at any price point. After winning several awards for our markerless talent tracking solution, TRAXIS talentS, we’re also excited to show how we’ll take our tracking offering even further.”

All the new products can be seen at the Zero Density booth, which will feature a green screen stage with a news set, an LED-based XR stage with a virtual basketball set and multiple demo pods so that show-goers can get hands-on with Zero Density’s solutions.

Throughout the show, Zero Density’s technical experts will deliver demos every half hour on both the cyclorama and the LED-based XR stages, demonstrating the company’s virtual studio, augmented reality, and XR virtual production capabilities.

See Zero Density at booth N1817.


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