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Tuesday, May 28, 2024

Brainstorm Integrates AR Workflows with Sony BRC Cameras

Brainstorm, the developer of real-time 3D graphics and virtual studio solutions, has announced the direct integration of its InfinitySet with Sony’s BRC camera line-up, including the BRC-H800, BRC-X400 and BRC-X1000. This integration provides Augmented Reality (AR) and virtual set applications with the combination of Brainstorm’s virtual set and AR experience with Sony’s cost-effective and easy-to-use PTZ cameras.
InfinitySet can receive the video and tracking information from the Sony cameras and render the virtual scene or the AR objects in real-time, even using photorealistic rendering and Unreal Engine, which creates a stunning visual experience for the viewers, affordable at the same time for any kind of production facility or broadcaster. Brainstorm also allows the Sony camera remote control RM-IP500 to direct InfinitySet’s virtual cameras. 
In combination with InfinitySet, the BRC X400 and X1000 are a powerful solution for enhancing storytelling and providing in-context AR graphics from external data sources, due to the advanced features of InfintySet. The resulting workflow brings advanced AR to companies of any size and budget, by providing a PTZ tracking workflow that avoids the hassle of more complex tracking systems.
“Many of our products and solutions are built with modality and integration in mind so we’re always delighted to see them integrated in new and innovative workflows that broaden creative possibilities for producers and operators. Brainstorm has a series of truly distinctive software for virtual and AR set ups and we’re glad to be partnering with them here,” commented Norbert Paquet, Head of Live Production, Sony Professional Europe.
According to Thierry Gonzalo, Brainstorm’s Product Manager, “Our seamless integration with the Sony BRC camera line-up provides companies of any size to accomplish projects involving virtual sets and AR requirements, by using the PTZ tracking data and exceptional image quality from such cameras. Also, our ability to allow the Sony camera control to command InfinitySet’s production mode permits live production operators with no experience in virtual environments to run any virtual or AR show with total ease”.

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