Saturday, November 27, 2021

Digital Streaming Numbers Surge for Nine Radio

According to the Triton Webcast figures released by Nine today, the talk radio network recorded 11.77 million streams, up 5 percent on July, while the total cumulative audience increased 15 percent to 1.9 million listeners.

As COVID lockdowns continue in NSW and Victoria, listeners are turning to Nine’s trusted talk radio stations for the latest and most reliable news, information and opinion.

Nine Radio’s Head of Digital Audio Hayley Bourne said: “2GB maintained its record audience numbers as the lockdown extended into August, while 3AW’s streaming jumped 12 percent and listeners spiked by 17 percent as Melbourne went into lockdown. It was pleasing to see similar increases for 4BC, while the introduction of mandatory log-ins had minimal impact on 6PR.”

“As Nine Radio deploys it’s digital audio strategy this listener data will be crucial to providing a premium user experience around content and commercialisation.”

“August also saw Nine Radio exit the TuneIn platform, and upgrade Apps for Apple CarPlay and Android Auto, in line with our strategy to control our distribution and be available on every device.”

Visit https://www.nine.com.au

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