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Etere MAM Connects with Ross Newsroom Inception

Etere has rolled out a new integration that connects its Etere MAM with Ross Newsroom Inception, resulting in an all-encompassing solution that the company says revolutionises news production.

Etere Media Asset Management (MAM) empowers users to send assets directly from the Etere database to the Ross Newsroom as MOS objects. This streamlined process eliminates the need for constantly switching between screens, allowing users to preview files and search segments and virtual assets seamlessly. This collaborative synergy ensures the smooth data flow between both systems and significantly reduces content delivery delays, all made possible through Etere’s partnership with Ross Video.

Etere Media Asset Management is a media content management software designed to streamline content handling: ingest, index, storage, and retrieval of digital assets. Etere MAM simplifies the management of digital media files, production workflows, and distribution channels. The heart of this system lies in its central database, which accelerates content delivery, streamlines content administration, and ensures fast, frame-accurate content distribution.

Key features of Etere Media Asset Management include:

  • Modular Solutions: Etere manages the entire media lifecycle, from ingest and transcoding to content retrieval, metadata association, and asset distribution.
  • Automated Content Processing: Etere MAM can detect new content assets automatically.
  • Efficient Ingest with Integrated QC Workflows: Etere offers automated ingest processes coupled with effective quality control workflows and MD5 checksums to deliver the highest content quality.
  • Multiformat, Multipurpose File Generation: Create versatile files compatible with multiple platforms, enhancing content accessibility.
  • High Availability and Fault Tolerance: Etere MAM is built for reliability and continuity, minimising downtime.
  • Multi-Language Content Management: Easily manage content in various languages, expanding your reach.
  • NLE Editing Integration: Seamlessly integrate with NLE editing software such as Adobe Premiere and Blackmagic DaVinci.
  • User Rights Integration: Etere MAM offers seamless integration with Etere User Rights, enhancing security and access control.


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