The Foxtel Group has taken another step down the unbundling road with the announcement it will launch Flash, a dedicated live news streaming service featuring more than 20 local and global live news sources.
To be launched in October, Flash will provide a fresh, convenient way for Australians to stay informed by bringing together a diverse range of local and global television news sources live and on demand.
The Foxtel Group also confirmed the appointment of Kate de Brito as Executive Director, Flash. Kate was previously editor-in-chief of news.com.au, one of Australia’s most popular digital news sites, with an average monthly audience of over 10 million. She is a highly experienced editor and journalist, having worked as a news, feature and opinion writer for more than 20 years across digital, newspapers and magazines.
Foxtel Group CEO, Patrick Delany, said: “We are excited to lock in our plans to launch Flash next month, the third streaming service we will have launched in as many years.
“These new streaming products are driving rapid growth in subscribers and revenue as we diversify our portfolio of entertainment brands and reinvent the Foxtel Group as Australia’s most dynamic streaming company.
“The number of Australian households with a streaming service is forecast to grow by almost 20% in the next four years, reaching 85% of all households, with each household expected to have between three and four SVOD subscriptions.
“Flash will ride this wave, offering news-hungry Australians a new way to stay informed about politics, business and local and international events. We believe the product will tap into a growing demand for diverse, trusted news sources by making the best range of Australian and international 24-7 television news sources even more accessible.”
Mr Delany added: “Flash won’t be what the market expects. It will be more than simply aggregating live channels. Our experience and technology platform gives us the ability to draw on successful Kayo features and innovations to provide an outstanding news experience for our subscribers.”
Further information about Flash will be shared at the Foxtel Group Strategy Day on September 30.