(Pic – Mr. Ramoji Rao,the Honorable Chairman of Ramoji Group (left) and Kulvinder Singh, Aveco VP Sales, SAARC, at the ETV Bharat App launch ceremony.)
Media automation provider Aveco has announced that the successful launch of Hyderabad-based Ramoji Group’s ETV Bharat App in India in late March was based on and continues to use Aveco’s ASTRA automation solution for all 24 of the App’s channels. To serve the ever-growing mobile audience in India, the ETV Bharat App serves as the gateway for compelling content across 12 Indian languages (Hindi, Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Oriya, Punjabi, Tamil, Telugu and Urdu) plus English, geographies and genres, while putting forward the best practices in journalism.
“’One Nation — One App’ is the slogan for ETV Bharat,” said the Honorable Chairman of Ramoji Group, Mr. Ramoji Rao.
The ETV Bharat App requires a great deal of content and one of the only ways to handle that content is with the dynamic workflow provided by Aveco. ETV Bharat has worked with Aveco on the automation of other channel groups and have stated that Aveco’s stability with flexible, stable and proven solutions have given them, and more importantly their viewers, the confidence to know that they could launch the App and be sure that it would perform as expected.
Using Aveco’s ingest, production control room (PCR) and master control room (MCR) platforms — in conjunction with an Octopus newsroom computer system (NRCS) — at the ETV Bharat facility in Ramoji Film City, this first of its kind project in India delivers a unique and dynamic workflow with a fully automated newsroom to ETV Bharat.
India is the world’s largest democracy, with 1.4 billion people. There is no part of the world where mobile phones are used on such a vast scale for daily news consumption, as the world’s second highest use of mobile phones, with 1.2 billion devices. ETV Bharat uniquely addresses India’s vast news appetite, leveraging its historic reputation for quality journalism.
“This project had a very unique requirement on the workflow side, with the requirement for a dynamic system that would be flexible enough to scale, based on future requirements,” said Kulvinder Singh, Vice President of Sales, SAARC (South Asia Association of Regional Cooperation) for Aveco. “During the proof-of-concept phase, Aveco demonstrated all of the features that were expected by ETV Bharat, including third-party device integration, where Aveco automation handles the same ports for multiple operations for both PCR and MCR.”
The ETV Bharat App provides the ability for users to “drill down” from national news to news from 29 Indian states and then to 725 districts across the country for hyper-local content. With over 5,000 mobile journalists (MoJo) trained and empowered with state-of-the-art mobile news reporting equipment, the ETV Bharat App’s “Newstime” program provides a live 5-minute update every hour around the clock. Aveco PCR and MCR automation manages the dynamic workflow for all 12 language versions of “Newstime,” as well as the App’s standard 55-minute news clock for all of its channels.
“What Aveco has enabled is news gathering and production at a greater speed so that the massive amount of media can be managed to get news to the app extremely quickly,” added Singh.