Dizplai, the cloud data display platform and professional services team formerly known as Never.no, has announced a new partnership with Reddit, enabling live producers to tap into the platform’s community-based content.
The new partnership and integration of Reddit’s API gives content creators access to over 100,000 active communities on the ever–growing platform. Producers can now quickly source and display authentic, real-time conversations and curate topical discussions, themes or reactions in their live production to contextualise news, sports, factual and entertainment stories.
“The Reddit integration to Dizplai is a fantastic addition to our growing number of social, live data, and messaging channels that producers can access and feature in their live offering today. Our global client base of broadcasters and content creators are seeing great value in producing content that features their audience, enabling them to extend the reach of content and increase tune-in” said Karl Kathuria, Customer Solutions Director. “This integration allows our clients to engage directly with the Reddit community, and to bring key interactions into Dizplai, for highlighting on air alongside content from other platforms. Whether they produce fan-led sports programming, or cover the latest election results, producers will be able to source a wider range of content, live!” concluded Karl.
“People come to Reddit to engage with relevant and authentic conversations around topics and interests they are most passionate about. With Dizplai, global broadcasters can now access live public sentiment , tapping into over 100,000 communities worldwide to feature Reddit content on-air, as dynamic community events like r/place unfold in real-time,” said Jonathan Flesher, Reddit’s VP, Business Development and Partnerships.
Dizplai’s platform helps content creators – from broadcast to live events – produce an interactive viewing experience from anywhere in the world. Managed through a web browser, users can place viewers at the centre of the content through a range of engagement tools, such as live polls, interactive apps and QR codes, and display live data within on-board cloud graphics during a live broadcast.