RT Software is thrilled to announce the release of the latest version of its newsroom graphics system, Swift News, now featuring an HTML5 interface for the Avid iNews client.
This update empowers journalists to create on-air text and images directly within the Avid MediaCentral | Newsroom Management environment through a user-friendly plugin.
Swift News provides journalists with complete control over their content, while ensuring consistent on-air graphics that align with the station’s brand identity. The newly introduced HTML5 plugin offers several key advantages:
- Fully Animated Graphics Previews: Journalists can now view full animations of their graphics directly within their desktop interface, enhancing the accuracy of the final broadcast.
- Unified User Experience: The interface maintains consistency with the Swift Live browser interface available for gallery graphics operators, ensuring an efficient production environment.
- Future-Ready Technology: Built on a robust technological foundation, the new interface is designed to support future enhancements and innovations as they become needed.
Raymond Thompson, Sr. Dir Partners and Alliances at Avid, remarked, “The Swift News integration with MediaCentral | Newsroom Management is a great addition to the Avid newsroom solution. It highlights Avid’s MediaCentral | Cloud UX open-platform approach which results in flexibility and choice for broadcasters when designing graphic deployments that engage audiences. RT Software continues to impress with their innovative solutions.”
Mike Fredriksen, RT Software’s Commercial Director, commented, “We’re confident that MediaCentral | Newsroom Management customers will be excited to experience this latest development. Our goal is to make the process of getting graphics on air as simple and efficient as possible, and we believe we can bring significant value to newsroom operations.”
Swift News is not only ideal for daily news broadcasts but also excels in special events like election coverage, thanks to its versatile integration with external data sources.
For more information about Swift News and the innovative HTML5 journalist interface, please visit the RT Software website. www.rtsw.co.uk
A brief video preview is available here: https://vimeo.com/997670583
Visit https://rtsw.co.uk