Thursday, May 23, 2024

Springtime in Kansas City – KMBC Debuts a Fresh New Set

The Hearst owned ABC affiliate serving the Kansas City metropolitan area, decided there is no time better than spring to debut a fresh new look.

During the scenic design planning stage the team at KMBC expressed some very important goals. They wanted a set that featured a variety of storytelling venues. They expressed a need for a design that would visually connect them to their community. The set had to reflect a fresh new spirit. The result of the collaboration of the KMBC team and Devlin Design Group is a high-tech storytelling environment that captures this vibrant metro area with a diverse population of more than two million people.

On the tech side, the impressive storytelling venues allow the anchors and reporters to take viewers deeper into a story. Versatility is the key word when describing the multiple stages. A 1×9, 55-inch storytelling array is a dramatic backdrop for the main desk talent shots. For the big story, talent can walk and interact with the video displayed on this sweeping array.

Extreme weather is part of living in the Midwest. A working weather centre, with five, 50-inch monitors is visible as the team of KMBC meteorologists explain the impending extreme weather threat to viewers. Outside of the weather centre is a substantial weather desk flanked by a 2×1, 80-inch monitor array displaying the latest weather stats and a separate 90-inch monitor adding an additional presentation venue for big weather events and news stories.

There are many stories to tell in this dynamic metro area. A 6×1 array of 55-inch monitors anchor the interview area, with a movable 3×1 kiosk of 55-inch monitors that can display a sweep of nine monitors creating an expanded setting perfect for lively conversation.

“Team DDG’s design solution was derived from a creative interpretation of the place, culture and community described in our collaboration with the team at KMBC,” said Kartik Dakshinamoorthy, VP Scenic Design, Devlin Design Group

All of this technology is wrapped in graphic scenery depicting the surrounding area. Colour changing RGB LED back lit set walls with a distinctive wave pattern to emulate the two rivers that straddle two states add another layer of flexibility to the design. Copper toned walls add warmth and authenticity to the design. A ‘city wall’ displays the names of the popular cities in this thriving metro.


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