Vizrt, the provider of real-time graphics and live production solutions for content creators, has announced the release of Viz Channel Branding. The company says the release ushers in a new era of automated and scalable channel branding, promo, and marketing control for broadcasters across linear playout, FAST channels, VOD, and OTT.
According to Vizrt, “There has never been a more significant threat to audience retention and advertising revenues, with research suggesting up to 50% of audiences “zap” to other content during ad breaks and traditional broadcaster viewing forecasted to shrink to below half (48%) of total video viewing by 2028. Building a strong and recognisable brand and ensuring viewers are kept informed is more important than ever to help broadcasters win and retain audiences.”
Replacing Viz Multichannel, Viz Channel Branding introduces greater automation, control, stability, and visibility for users’ branding and channel cross-promotion needs across all linear and on-demand outputs. On-screen branding events are dynamically built using metadata, rules, and conditions, while tight integrations with traffic and automation systems ensure frame accurate and correct playout regardless of changes to programming.
Viz Channel Branding’s new Channel Deck gives operators confidence that branding is being played out correctly and on time through a dedicated window. Providing visibility across any number of channels, users can see the planned branding and the result, providing a single source of truth for what’s coming and any potential issues.
A fresh, modern user interface makes it easy for both existing and new users to navigate the system so operators can focus on creating compelling content that keeps viewers informed, engaged, and coming back for more.
At the press of a button, the new Failover Helper web app provides easy failover to a redundant system to guarantee the continuity of channel branding and promos in the event of a technology stack failure, ensuring viewers are always kept informed.
With virtually unlimited playlist abilities, broadcasters can be even more prepared by creating several weeks’ worth of promo scheduling in advance. Additionally, advanced API integration with 3rd party playout automation systems enables instant updates, fine-grained control of playlist content, and minimal network traffic for more powerful automated workflows.
“With Viz Channel Branding, broadcasters will enjoy far greater stability – especially those with very large playlists – and a new user interface will make it easy for new and existing users to get the most out of the system. Channel Deck™ and Failover Helper are the stand-out developments, ensuring broadcasters have even more confidence and capabilities in vital channel branding and promo efforts to win the fight for audience viewership and loyalty,” remarks Kerry Stavri, Senior Product Manager, Vizrt.