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Sunday, July 14, 2024

Adrianne Pecotic Appointed Special Advisor to Independent Cinemas Australia

After 11 years as CEO of ICA and ICAA Services Pty Limited Adrianne Pecotic will be appointed Special Advisor to ICA when she steps down as CEO at the end of January.

Reflecting on the past 11 years Pecotic stated, “I am very proud of what ICA has achieved and the support we have provided to independent exhibitors during both exciting and challenging times. I came on board in 2012 to help steer the transition to digital cinema and manage the Virtual Print Free program. I established the My Cinema Platform to provide distributors a more effective way to promote films, prizes and events to independent exhibitors and their audiences. And in the last three years have worked hard to secure critical support for our association and its members through the COVID pandemic.”

Pecotic added, “I love independent cinemas and it is a great privilege to have been able to support so many wonderful people and outstanding businesses during my role as CEO. Now is the time to take a break and focus on my family while being available to assist ICA and our members as a consultant as needed.”

Scott Seddon, ICA President, will take on the role of CEO for the immediate future and remarked, “Adrianne has led the association from strength to strength garnering considerable respect, co-operation and understanding for independent exhibition from all sectors of our industry and government agencies. She has been an outstanding advocate for our members with a keen appreciation of industry policy, strategy, and the needs of small and family cinema businesses in our local communities.”

Seddon added, “Adrianne transformed our annual ICA Conferences into must attend events for exhibitors, distributors and suppliers. Working closely with the President, the Board, and a small team she forged strong partnerships such as the recently announced alliance with Foodbuy supporting our membership in challenging times. I am delighted Adrianne will play an ongoing consulting role with ICA while the association navigates the next chapter and thank her for her valuable contribution as CEO.”


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