ATSC, The Broadcast Standards Association, has appointed noted Indian broadcasting executive Anil Bhardwaj as Director of Technology & Strategy for India and Emerging Markets, reinforcing the organisation’s strategic engagement across India and key international markets.
In his new role, Bhardwaj will represent ATSC’s interests in India, with a particular focus on collaboration with the Telecommunications Standards Development Society (TSDSI), India’s telecommunications standards development organisation, while driving broader relationship-building efforts across the region. His appointment underscores ATSC’s commitment to global partnerships and leading the advancement of next-generation broadcast standards.
An Electronics and Communication Engineer with postgraduate qualifications in Marketing and Information Technology, Bhardwaj brings two decades of broadcast industry experience, specialising in terrestrial broadcasting across South Asia, the Middle East, East Africa, Australia, New Zealand and the Pacific Islands. He has successfully led international sales operations, expanded market presence, and secured high-value broadcast projects throughout his career.
“Anil’s extensive international experience, strategic mindset, and deep understanding of both technology and regulatory landscapes make him an exceptional addition to the ATSC team,” said Madeleine Noland, President of ATSC. “As Direct-to-Mobile (D2M) commercialisation gains momentum in India, his leadership will be instrumental in building strong partnerships, advancing standards collaboration, and accelerating the adoption of next-generation broadcast technologies for mobile and more.”
Bhardwaj has held leadership positions with globally recognised organisations including GatesAir, Jampro Antennas, and Triveni Digital. In these roles, he was instrumental in strengthening market share, cultivating strategic partnerships, and advocating for advanced broadcast technologies in emerging markets.
In addition to his technical and commercial expertise, Bhardwaj holds a law degree and is a Registered Advocate with the Delhi High Court. His legal background provides valuable insight into regulatory frameworks and compliance requirements, as well as government tender processes – an increasingly important dimension of international standards adoption and market development.
Bhardwaj has also completed an Executive Programme in FinTech and Financial Blockchain from IIM Calcutta and has been recognised with the Indian Achievers Award and the CEO’s Award for Sales Excellence.
Over the past several months, as ATSC’s senior adviser in India, Bhardwaj has already been actively engaging industry stakeholders, strengthening partner networks, and contributing strategic insights that support ATSC’s long-term objectives in the region. His focus on collaboration with TSDSI and other key organisations is expected to help ensure alignment between global standards development and regional market needs.
Madeleine Noland said ATSC looks forward to leveraging Bhardwaj’s expertise to deepen relationships with broadcasters, policymakers, and technology partners across India and beyond.
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